Ian's Cookie Jar

Ian's Cookie Jar, the Brooklyn bakery behind thin, crispy-edged cookies with soft, gooey centers that caused hour-long lines at the Macy's Herald Square Holiday Market, was built by four friends — including NYC food voice Ian Martin and chef Danielle Sepsy — who spent six months perfecting a recipe for the cookie most people have stopped expecting to find. At debut: up to 20,000 cookies sold per day.

From viral sensation to a devoted nationwide following, Ian's Cookie Jar ships its most iconic cookies nationwide on Goldbelly.