Confetti Cinnamon Rolls

Time to celebrate!? Cue the party horn and bake up The Hive’s delicious confetti rolls! Classic pillowy dough has been rolled up with butter, sugar, sprinkles, and birthday cake crumbles. Topped with a tangy cream cheese frosting and even more sprinkles and birthday cake crumbles. These confetti rolls are the perfect celebration treat and they’re available in a frozen pack of six or twelve to bake up like a kitchen boss.

Catherine Willhoit and Kristin Karotkin met at a support group for new parents in 2017, and realized that they desperately needed a “third place”: a comfortable gathering spot where locals could come together as a community. So they took matters into their own hands, and in 2020 The Hive opened in the heart of charming Hoboken, New Jersey. The Hive is the ideal cafe-bakery, but there’s one menu item that rocketed it to superstardom: the cinnamon rolls. A viral sensation that attracts so many customers that lines usually snake around the block, these cinnamon rolls are big, super-comforting, and just about perfect.