Swaadish By Neelma
Heirloom Mithai, From a South Asian Family Recipe
Swaadish by Neelma began with a simple conviction: that South Asian sweets deserve to be celebrated, never compromised.
Neelma was born in Iran to Indian parents and spent nine years in London before moving to the US. In her family, food was how love was spoken, and mithai sat at the center of every birthday, every celebration, every occasion that brought everyone together. She grew up watching her mother and aunts make it by hand, with patience, with care, and never a shortcut. That lesson became the foundation of her kitchen.
Ladoos are the heart of what she makes. Each one is handcrafted in small batches from recipes passed down by her mother and refined over years to her own palate, with more flavor and less sugar than tradition calls for, because mithai should taste like something, not simply be sweet. Every ingredient is real: real saffron, pure ghee, fresh pistachios, and no substitutes.
Every box leaves Neelma's kitchen touched by hand and packaged to arrive as a gift worthy of the people you love most.
Swaadish by Neelma began with a simple conviction: that South Asian sweets deserve to be celebrated, never compromised.
Neelma was born in Iran to Indian parents and spent nine years in London before moving to the US. In her family, food was how love was spoken, and mithai sat at the center of every birthday, every celebration, every occasion that brought everyone together. She grew up watching her mother and aunts make it by hand, with patience, with care, and never a shortcut. That lesson became the foundation of her kitchen.
Ladoos are the heart of what she makes. Each one is handcrafted in small batches from recipes passed down by her mother and refined over years to her own palate, with more flavor and less sugar than tradition calls for, because mithai should taste like something, not simply be sweet. Every ingredient is real: real saffron, pure ghee, fresh pistachios, and no substitutes.
Every box leaves Neelma's kitchen touched by hand and packaged to arrive as a gift worthy of the people you love most.
