Birthday Cake Crumb Cake

Nene’s Treats ships its legendary birthday crumb cake nationwide on Goldbelly! Calling grown-ups and kids alike! Who doesn’t like carnival sprinkles? Nene’s Treats only uses natural sprinkles colored with fruit juices, annatto, and turmeric in her original batter. Nene’s Treats also mixes these colorful sprinkles into their famous crumb topping and drizzles luscious white chocolate on top of this 8″ x 8″ treat.

Marie Felice, better known to the world as Nene (a nickname given to her by her grandson), started baking as a little girl with her mom in the 1930s. She developed her secret crumb cake recipe in her home state of New Jersey over 50 years ago, and it has withstood the test of time. Nene founded Nene’s treats in 2015 at the age of 85, and today, Nene’s grandchildren, Stefanie and Kyle, and Kyle’s wife Zibby carry on her legacy by making scrumptious, preservative-free crumb cakes in Charleston, South Carolina. So if you’re craving classic crumb cake, look no further. You can taste the love and family history in every bite!

A portion of all Nene’s Treats proceeds will go to the Susan Felice Owens Program for Covid-19 Vaccine Research at Mount Sinai Health System in honor of Nene’s co-founder, Susan Owens, and her mother, Marie (“Nene”) Felice. Both women passed away from Covid in the summer of 2020. Susan’s daughter, Stefanie Owens, now runs the business in their loving memory.

More Details

This package serves 6-8 people and includes a Birthday Cake Crumb Cake

  • Each crumb cake measures approx. 8"x 8"


Flour Enriched Flour (Wheat Niacin Reduced Iron Thiamine Riboflavin Folic Acid Malted Barley Flour), Sugar, Sour Cream (Cultured Cream, Enzyme), Butter (Cream, Salt), Eggs, Cinnamon, Baking Powder, Baking Soda, Salt, Natural Flavoring, Sprinkles (Sugar, Corn Starch, Palm Oil & Palm Kernel Oil, Dextrin, Soy Lecithin, Colored With Turmeric, Annatto And Vegetable Juices, Confectioner’s Glaze, Carnauba Wax).

Instructions / Storage

  • Nene’s Crumb Cakes arrive ready to enjoy!
  • Upon arrival, store crumb cakes at room temperature or in the freezer, do not refrigerate.
  • Crumb cakes last up to 7 days at room temperature in the original box, or up to 6 months in the freezer.
Download Storage and Prep Instructions

Shipping Details

  • Nene’s Treats ship Monday and Wednesday of each week
  • Orders cannot be shipped to P.O. Boxes
  • Orders shipped to Alaska and Hawaii via 2-day will incur an additional $20 charge or $35 for Overnight Shipping. Sorry guys!
  • Have more questions about Shipping? Read our Shipping FAQ page.

Corporate Gift Orders

You can send this item to up to 15 different addresses using our regular checkout. Looking to send this item to more than 15 people? Have our Corporate Gifting Team assist you.

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It arrived well-packaged, and still cold. My parents enjoyed it very much!
Don F. - Waterville, OH
First of all, let me just say that this crumb cake is the one by which all others should be judged...the balance is perfect. Otherwise, the order shipped and arrived on time, no issues whatsoever - other than somehow we ate it all up so fast that we were saddened there wasn't even a crumb left!
Thomas P. - Woodbridge, VA
Everything went perfectly, even receiving the delish coffee cake from Nene's a couple days early!
Lisa M. - Brookhaven, GA
The actual cake was great, the packaging was well done and the presentation was good
Jermaine L. - Brooklyn, NY
The cakes arrived in beautiful shape. We're anxious to try them.
Barbara S. - Albuquerque, NM
My family was thrilled with the delicious crumb cake!
John A. - Hendersonville, TN
The coffee cakes arrived fresh and were simply amazing
Robin L. - Tuckahoe, NY
Arrived on time and well packaged. Tasted great-probably the best crumb cake I’ve had.
Kristy L. - Hollister, CA
Shipped on time, food was delicious! Presentation was perfect! :)
Justin S. - North Las Vegas, NV
Fast on time shipping. Wonderful products
Janet V. - Hopewell Junction, NY
DELICIOUS cake, amazingly fast shipping!!! And great packaging so no issues with melting!
Michelle M. - Old Bridge, NJ
Quick delivery! Arrived fresh! Birthday Boy was very happy!
Steve A. - Boise, ID
It’s fun to experience food from different areas! It’s like bringing traveling home.
Maryna D. - Sunset Valley, TX
Nene's Crumb Cake was great and arrived on time.
Drew P. - Big Bear City, CA
Delivey was exact and the food so yummy!
Donna K. - Rocky River, OH
Packaged delivered on time and packaged extremely well.
Keisha C. - Ambler, PA