Moxie

Maine's Favorite Drink

If you’re from out of town you might not enjoy the taste, but for many New Englanders, a long, cold sip of Moxie is a crisp, carbonated reminder of home. It’s hard to describe the distinct flavor, but like a lot of things in life, people seem to either love it or hate it. The story behind Moxie begins in 1876 with Maine-born Dr. Augustin Thompson. Mixing ingredients like gentian root, wintergreen and sassafras, Thompson invented a concentrated medicine which he later added carbonation to and re-branded as “Moxie Nerve Food.” In 1906, it became the nation’s favorite soft drink, outselling even Coca-Cola. By the ‘40s, Moxie was such a household name it became synonymous with having energy and pep. Today, Moxie is still Maine’s most beloved drink!

We're not the only ones who love them!

Moxie is well-loved across New England and has been featured in Yankee Magazine, New York times, Press Herald, New England Today and more.

Moxie

Maine's Favorite Drink

If you’re from out of town you might not enjoy the taste, but for many New Englanders, a long, cold sip of Moxie is a crisp, carbonated reminder of home. It’s hard to describe the distinct flavor, but like a lot of things in life, people seem to either love it or hate it. The story behind Moxie begins in 1876 with Maine-born Dr. Augustin Thompson. Mixing ingredients like gentian root, wintergreen and sassafras, Thompson invented a concentrated medicine which he later added carbonation to and re-branded as “Moxie Nerve Food.” In 1906, it became the nation’s favorite soft drink, outselling even Coca-Cola. By the ‘40s, Moxie was such a household name it became synonymous with having energy and pep. Today, Moxie is still Maine’s most beloved drink!

We're not the only ones who love them!

Moxie is well-loved across New England and has been featured in Yankee Magazine, New York times, Press Herald, New England Today and more.