Legendary "Heavy" Crumb Cake

B&W Bakery ships its famous Heavy Crumb Cake nationwide on Goldbelly! Three-quarters of every bite of this New Jersey-style crumb cake consists of wondrous mountains of just-sweet-enough, fall-apart-in-your-mouth crumb. In other words, come prepared with a coffee to wash it all down and a napkin to clean up the aftermath. One bite in, and we guarantee you’ll be littered with a multitude of dry, delicious little crumbly morsels from the full inch of crumb topping. It is no wonder the New York Times called this cake “to die for”—you’ll go to pieces with each bite.

Now you can skip the trip and indulge in this decadent, one-of-a-kind crumb cake. Ultra-dense heavy vanilla cake absolutely stacked with streusel topping and bursting with flavor in every bite. This is perfect for breakfast, dessert, or just anytime.

Opened in 1948 in Hackensack, New Jersey, B&W Bakery is known for one thing: their legendary New Jersey-style crumb cake. Named for the original owners, Boehringer & Weimer, B&W Bakery bakes its heavy crumb cake all day long, making nearly 2,000 pounds of the famous extra-crumbly streusel topping a week! The New York Times called this cake “to die for,” and you’ll absolutely fall apart once you get a taste.