Legendary "Heavy" Crumb Cake

B&W Bakery ships its famous Heavy Crumb Cake nationwide on Goldbelly! Three-quarters of every bite of this New Jersey-style crumb cake consists of wondrous mountains of just-sweet-enough, fall-apart-in-your-mouth crumb. In other words, come prepared with a coffee to wash it all down and a napkin to clean up the aftermath. One bite in, and we guarantee you’ll be littered with a multitude of dry, delicious little crumbly morsels from the full inch of crumb topping. It is no wonder the New York Times called this cake “to die for"—you’ll go to pieces with each bite.

Now you can skip the trip and indulge in this decadent, one-of-a-kind crumb cake. Ultra-dense heavy vanilla cake absolutely stacked with streusel topping and bursting with flavor in every bite. This is perfect for breakfast, dessert, or just anytime.

Opened in 1948 in Hackensack, New Jersey, B&W Bakery is known for one thing: their legendary New Jersey-style crumb cake. Named for the original owners, Boehringer & Weimer, B&W Bakery bakes its heavy crumb cake all day long, making nearly 2,000 pounds of the famous extra-crumbly streusel topping a week! The New York Times called this cake “to die for,” and you’ll absolutely fall apart once you get a taste.

More Details

This package serves 4-6 people and includes 1 B&W Crumb Cake

  • Cake measures approximately 9″ × 7″


Contains: Gluten, Dairy, Vegetable Shortening

Made in a shared facility with eggs, cross-contamination is possible

Instructions / Storage

  • Crumb cakes arrive ready to enjoy
  • May be kept on the counter for up to 3-5 days
  • To freeze, wrap tightly with aluminum foil or plastic freezer wrap, and place in a heavy-duty freezer bag
  • Properly stored, it will maintain best quality for about 2 to 3 months
Download Storage and Prep Instructions

Shipping Details

  • B&W Bakery ships Tuesday & Wednesday of each week
  • Orders cannot be shipped to P.O. Boxes
  • Orders shipped to Alaska and Hawaii will incur an additional charge of $35 for Overnight Shipping. Sorry guys!
  • Have more questions about Shipping? Read our Shipping FAQ page.

Corporate Gift Orders

You can send this item to up to 15 different addresses using our regular checkout. Looking to send this item to more than 15 people? Have our Corporate Gifting Team assist you.

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The coffee cake was a gift for my sister and she was over the moon! It was fresh and delicious and frankly gave her something to smile about as she recovered from surgery. Well done! I can’t wait to place my next order.
Ann H. - Halethorpe, MD
The crumb cake was OUTSTANDING! The shipping perfect.
Marilyn W. - New Rochelle, NY
The cake underneath the crumbs was nice and moist not dry and hard like most crumb cakes i would definitely order from there again loved it !!!!!
Carmela C. - North Arlington, NJ
I have not had crumb cake from B&W for like 3 years since I went to NJ - everything was great. 
Paul W. - Jersey Village, TX
Excellent product & speedy delivery! Expensive, yet cheaper than traveling long distance to purchase in person. Growing up near Hackensack NJ, I remember enjoying this incredible heavy crumb cake from B&W Bakery on Sunday mornings. What a delight reliving this wonderful childhood memory! I was excited to learn it was famous (outside of NJ) and available for delivery!
Lisa M. - Fountain Hills, AZ
B&W Bakery's crumb cake was the best birthday gift! We haven't enjoyed a crumb cake like this in over 10 years - what a treat! It was packaged very well and arrived on time. Nothing like morning coffee and a piece of this crumb cake! Very pleased.
Shirley T. - Willis, TX
I love the crumb cake. A coupon helped, I wouldn't have been able to buy cake without it. $59 is way too much for us. Free shipping is always my priority.
Deborah P. - New York, NY
Tasted like home! Was raised 3 blocks from B&W. Heavy crumb was always a family favorite.
Patricia L. - Pacific Grove, CA
Best crumb cake one can buy. Moist, sweet and full of crumbs. Excellent cake all around. Been buying here since the mid-70s, never a bad experience.
Jimmy P. - Ipswich, MA
Reminded me of my childhood favorite cake. Grandma would say not to shake the bag and eat the crumbs. Smelling it all the way home was tough. Thanks!
Deborah D. - Stockbridge, GA
The crumb cake was delicious! It’s best heated for 20 seconds in the microwave to soften it as the crumbles tend to get hard but the taste is outstanding.
Nancy L. - Swansea, MA
Our order from this bakery was fantastic. Originally from the NY area I am extremely fussy about crumb cakes and this item was up there with the best of the best. My family wants to know when I will be re-ordering. I have used Goldbelly a few times so far and everything was perfect.
Christine M. - Moneta, VA
It’s the perfect classic crumb cake. More crumb than cake. Comes in the classic bag. Been searching for this for years...brings me back to my childhood!
Liz L. - Henderson, NV
I’m 75 yrs old and wish I could bring back my family and the weddings, holidays and special occasions back in Connecticut. This cake brought back the memories of our family gatherings. Happy times. The quality was fantastic and taste delicious.
Annette G. - Houma, LA
My sister and I grew up making many trips to B&W Bakery in Hackensack. She now lives in Arizona and because of the Goldbelly I was able to send her that wonderful crumb cake she loves.
Joan S. - Scottsdale, AZ
Very happy with the crumb cake from B&W Bakery in Hackensack, NJ. Yay !
Gloria L. - Summerville, SC
I can’t believe I was able to get B&W delivered to my mom's house! It was such a surprise for my hubs since this was the local bakery near his grandma growing up!
Lauren O. - Peabody, MA
The cake was moist, but the crumb topping was dry.
Linda M. - Toms River, NJ
My father said he LOVED the cake. It was delicious and just like he remembered it from the old days in NJ!
Herbert P. - Chester, NJ
ANTHONY C. - Lake Elsinore, CA
Its b&w crumb cake..what more needs to be said !! Try it you'll understand!!!
Nancy G. - Las Vegas, NV
Most crumb cakes are more cake than crumb. I usually cut the cake part in half but not with this crumb cake. It was absolutely delicious.
John K. - East Stroudsburg, PA
Love the crumb cake I grew up eating in Little Ferry NJ
Rayna H. - Tucson, AZ
The crumb cake is delicious of course, and after family moved to different parts, being able to send them our family favorites is AWESOME! To share with them and reminisce of days gone by over the foods we used to share... is wonderful! Will be ordering again! Thank you!!
Theresa T. - Haverhill, NH
Loved it and the crumb cake was just how I remembered it as a kid
Deidre J. - Galloway, NJ
The Coffee Cake is delicious. Have sent several to my family and they all thought it was great!
THERESA H. - Lawrenceville, NJ
Best crumbcake ever!!
Lois T. - Apollo Beach, FL
Being from the area and my husband not, I ordered B&W crumb cake so he could enjoy it too (we are now in Florida). They arrived when they said and they were wonderful...we enjoyed every bite.
Renee P. - Titusville, FL
I grew up in North Jersey, and crumb buns were a Sunday morning staple. These are the closest to what I remember! Actually they were exactly the same! I’ve divided them into portions and frozen some of them. They were exceptional
Evelyn G. - Venice, FL
I have been out of the New Jersey/New York area for over 30 years. This crumb cake brought me back to a time when I was a child, from over 60 years ago.
Scott R. - Sunrise, FL
OMG! It's so good. The topping was so thick and delicious. The cake portion was very moist. Loves it, but was good to try,for it's a bit expensive to have often.
Susan B. - Estero, FL
Just like when I was a kid
Jeff M. - Argyle, TX
Just as we all remembered! delicious, buttery & loaded with crumbs! Thank you!
keri s. - Roseville, CA
The crumb cake was delicious and tasted like our many memories when we visited family in New York! We always looked forward to our trips to New York and a visit to the Hackensack shop! Thank You
Jana N. - San Antonio, TX
Delivery was excellent! The Crumb Cake is delicious! So moist and so many big, thick crumbs! My husband loves his crumb cake and said this one is the best he had in a long time! Will definitely order again!
Roseann U. - Emmaus, PA
Crumb cake was delish! The crumbiest crumbs ever! I would buy bags if the topping if available. Haha
Kathleen V. - Chesterfield, MO
Exactly what I remember, love every bite.
Barbara A. - Carlsbad, CA
The cake was like I remember from decades ago as a child ....amazing !!
Catherine L. - Richmond, CA
We loved the coffee cake from B and W
Michele H. - Franklin, WI
My sister and I grew up making many trips to B and W bakery in Hackensack. She now lives in Arizona and because of the gold belly I was able to send her that wonderful crumb cake she loves.
Sally I. - Scottsdale, AZ
Still enjoying the old fashioned crumb cake I loved as a kid in NJ.
Rayna H. - Tucson, AZ
Fresh, the baked crumb cake was chock full of crumbs AND the cake was still soft and tender. It was a great treat for the holidays.
Jeanie M. - Richlandtown, PA
The fact that you delivered a delicious cake to a good friend so many hundreds of miles away - and made her day — says enough. It was delivered perfectly intact and just as delicious as she remembered it from 30 years ago.
Maria J. - Orlando, FL
This was the first time I heard of the crumb cake. Saw it online. OMG where have you been all my life!!! Hands down the best crumb cake I have EVER had!! Seriously the best crumb cake you’ll ever have!!
Giorgina M. - Eastchester, NY
Never had the crumb cake before. Very good.
Tommy B. - Visalia, CA
Fast, crumb cake arrived in perfect condition and was delicious! We also loved the free shipping.
Kathy H. - Las Vegas, NV
It was fresh and delicous
Pamela G. - Hamburg, NY
Awesome crumb cake ❤️
Sally R. - Pensacola, FL
I loved the memories as much as I enjoyed the crumb cake!!
Vik M. - Seattle, WA
This cake is amazing. Nice big crumbs and taste just like when I was a kid.
Kathleen S. - Lewisville, TX
My sister moved to Maryland and all she talked about was how she missed crumb cake from B&W bakery in Hackenssck nj So with the excellent assistance from Goldbelly, i sent her 4 crumbcakes. I bet you can guess who her #1 brother is now
Nancy V. - Havre de Grace, MD
After living in Florida for 15 years I was finally able to taste my favorite childhood cake from New Jersey again (the B&W Bakery Heavy Crumb cake)! The cakes arrived on time, fresh and perfect. I served one at a Jersey themed dinner party and it was a HUGE hit! I saved the other for myself :) Thank you for terrific service and products.
Jennifer M. - Deerfield Beach, FL
Delivery, tasty crumb cake
Joey C. - Yardley, PA
Crumb cake arrived fresh and quickly!
Debi N. - Groton, MA
Best crumb coffee cake in the country. Brought back memories of growing up in the NY/NJ area.
Frank S. - Valley Glen, CA
I have ordered 3 or 4 times now for myself and as gifts I have been very pleased and so have my gift recipients! B&W bakery for one we use to live 10 minutes from there and had their crumb cake all the time now I live over an hour away and it was great to have it delivered!
Molly L. - Pasadena, CA
We are very pleased. We were kept updated on the delivery times and the package was delivered as noted. The cakes were very fresh and tasted just as we remembered. We will order again.
Jeffrey M. - Spring Hill, FL
Fast shipment; goods were packed excellent making the crumb cake so fresh.
Patricia K. - Peoria, AZ
Delivered on time. Packaged well. The food was fresh and delicious.
Traci K. - Prescott, AZ
Everything. I haven’t been able to get back home to NJ for 4 years. This brings home to me. Thank you so much. I love your site.
Barb P. - Show Low, AZ
Crumb cake arrived on time and was the highlight of our Easter breakfast.
Mary T. - Lavale, MD
My crumbcakes from B&W Bakery arrived on time, well packaged and in perfect condition!
James K. - Phoenix, AZ
Omg your cakes are amazing. I'm going to have trouble losing the weight but I will be ordering again.you are awesome
Linda M. - Schaumburg, IL
It was a gift for my boyfriend who grew up in NJ but has been living in CA for decades and misses NJ food. He was beside himself. Next up I'm thinking Sloppy Joes.
Jeff C. - Oroville, CA
I was very impressed. The Cannoli shells were intact and the Cannoli cream was still frozen. They were delicious. It definitely made my Daughter’s birthday. I also ordered a crumb cake for my Mom. She was elated.
Helen S. - Newark, DE
The tracking kept me informed of the delivery status. The item arrived on time and was packed carefully. Not a crumb out of place. The recipient reported the cake was moist and fresh just as they remembered.
Ellsworth J. - Dover, DE
I found old fashioned crumb cake that we have not seen in years. I surprised my wife with it and the look on her face when she opened the package was priceless. Best crumb cake ever and will definitely be purchasing more of the crumb cakes going forward.
john s. - Broken Arrow, OK
Delivered on time and packaged well. Crumb cake was absolutely delicious!!
Dave K. - Oakley, CA
The coffee cakes were just as fresh as when we used to pick them up at the bakery in New Jersey!
Jeffrey M. - Spring Hill, FL
Everything! Remembering how my grandmother would bring a crumb cake when she visited us in Long island. We looked forward to having a big piece of the cake. She bought it from a bakery in Hoboken on the boulevard.
Christine F. - New Port Richey, FL
The crumb cakes were delicious! Just as I remember them as a kid from New Jersey. Packaged very well too!
Mary D. - Bluffton, IN
Awesome Crumb Cake for my Granddaughters birthday!!
Peggy W. - Mountain Brk, AL
Great crumb cake arriving on time!
Jim B. - Galloway, NJ
Perfect she luved the crumb cake memories are priceless.
Janet S. - St Petersburg, FL
Ordering, delivery and product quality was very good. Our dad in Arizona, originally from NJ, is in a retirement home and was very happy to enjoy this crumb cake from Hackensack that is one of a kind. It brought back great memories for him.
Leo M. - Surprise, AZ
Was able to send the best to my Family!
Andrew B. - East Hampton, NY
Coffee cake arrived on time and was fresh and delicious!
Barbara H. - Nashville, TN
The crumb cake arrived on time and was the perfect gift.
LeeAnn K. - Charleston, SC
Freshness of the food, delivered as promised, wonderful surprise gift of a favorite NJ treat! Very much appreciated by recipients!
Dominic S. - Ogden, UT
The recipient was thrilled with the coffee cake! It was delicious, very well packaged, delivered when promised. I will definitely order in the future.
Stephany B. - Ponca City, OK
Delivered in excellent condition.
RUSSELL W. - Estero, FL
It had lots of toppings on the cake. Just what I Love!!!💕
Mary S. - East Lansing, MI
Delivery was quick and on time. Everything was fresh and tasted as if we got it from the restaurant itself.
Bruce G. - Boca Raton, FL
Delivery was impeccable! Extra care towards freshness.
Coleen L. - Northampton, PA
Amazing crumb cake. So glad I ordered two!
Cynthia P. - Fort Myers, FL
The best crumb cake is from B & W!!!
Anna S. - Narragansett, RI
The cake was in good shape!
Alice B. - Jewett, NY
Baked goods were very fresh!
Joni C. - Montclair, NJ
The choice was what I was looking for: crumb cake from B&W Bakery. The delivery was on time. My relatives were pleased with the selection.
Faith M. - Marlton, NJ