


Legendary "Heavy" Crumb Cake
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Unwrap, dig in
Freeze It
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A full inch of crumb on a dense vanilla cake: New Jersey crumb cake, done heavy. Three-quarters of every bite is just-sweet-enough streusel, best enjoyed with coffee and a napkin. B&W Bakery has baked it all day in Hackensack since 1948, making nearly 2,000 pounds of streusel topping a week, and The New York Times called the crumbs to die for. Perfect for Christmas morning, a brunch with the neighbors, or anyone who picks the crumbs off first. Napkins strongly advised.
This package serves 4-6 people and includes 1 B&W Crumb Cake
- Cake measures approximately 9″ × 7″
- Crumb cakes arrive ready to enjoy
- May be kept on the counter for up to 3-5 days
- To freeze, wrap tightly with aluminum foil or plastic freezer wrap, and place in a heavy-duty freezer bag
- Properly stored, it will maintain best quality for about 2 to 3 months
Contains: Gluten, Dairy, Vegetable Shortening
Made in a shared facility with eggs, cross-contamination is possible

New Jersey's Legendary Crumb Cake
New Jersey's Legendary Crumb Cake
Opened over 90 years ago in Hackensack, NJ, B&W Bakery is known for one thing - their legendary New Jersey-style crumb cake. They bake their crumb cake all day long, making nearly 2,000 pounds of the famous extra-crumbly streusel topping a week! Three-quarters of every bite consists of wondrous mountains of just-sweet-enough, melt-in-your-mouth crumb, aka the ideal streusel-to-cake ratio in our books. The New York Times called this cake "to die for," and you'll absolutely fall apart once you get a taste. Make sure to bring a napkin—one bite and we can guarantee that you'll be littered with a multitude of dry, delicious little crumbly morsels.
After decades of only being available in the Garden State, we're finally shipping this legend nationwide.


































