Sugar Avenue

For much of the past 20 years, Ed Crenshaw has been baking cakes for some of Memphis’ most beloved restaurants, including Central BBQ, Germantown Commissary, and Easy Way, from his commercial kitchen. But it wasn’t until COVID-19 hit that his daughter, Miller Cowan, convinced him to step out of the shadows and build his own brand. And just like that, Sugar Avenue was born.

Ed sadly passed away in 2022, but his children are carrying on his legacy of going above and beyond to craft stunningly delicious cakes made with only super-premium ingredients, like Plugra butter, all-natural sour cream, and bourbon from Memphis’ own Old Dominick Distillery. All of their cakes are made with a lot of love and plenty of Memphis soul, and they’re shipping nationwide!