Jars by Dani founder Dani Beckerman wanted to share her love for baking, but didn't want to go the generic cookie and cake route. It wasn't until inspiration hit her in the form of a mason jar in a craft store that she was driven to develop the next new dessert obsession. Something delicious and beautiful...that looked as good as it tasted. So after a bit of recipe experimentation, she successfully created her signature line of jars and the buzz on social media made Dani realize she had something special. So she took to the city streets, hand delivering each jar around Manhattan herself turning a fun idea turned into a full fledged business.