H&H has long been a household name in New York City—an iconic Upper West Side landmark where celebrities frequented, where an episode of the popular sitcom Seinfeld was filmed, and where lines often went out the door and circled the block. Founded in 1972, H&H has long been considered by many to be the world’s most famous bagel brand. Today, H&H continues to make New York bagels the old-fashioned way. Starting with the highest quality, all natural ingredients, H&H bagels are proofed, kettle boiled, bathed in cold water and then baked on burlap covered wood boards in a vintage revolving tray oven. It’s not an easy process, but it’s what makes H&H bagels one of the world’s finest.